If you’ve ever wondered if you’re part of Generation Y—otherwise known as the Millennial generation—you’d have to born between the years 1981 and 2000 to be one of 2.5 billion young influencers globally. Millennials are the most educated and technologically savvy generation yet—plus, with the Millennials’ median income set to grow exponentially over the next 5 years, Millennials alone facilitate the most authentic change in online marketing. Since over 80% of Millennials use personal blogs, Facebook, Instagram, and Twitter to drive trends, so whether you’re retailer, entrepreneur, or a Millennial yourself, chances are you need to market your product—or yourself—toward the Millennials’ favorite mode of communication—mobile social media.
But before you go and join the latest social media site with hopes of attracting droves of Millennials to your brand, today Randi got inside the heads of Millennial reporter and author of Me 2.0 and Promote Yourself, Dan Schawbel and co-creator of SETT and author of Superman by Habit, Tynan.
“Everything is going virtual.”
“Add to the economy, create something, write a blog.”
“In entertainment there’s not that much money to be made. But in tech there’s tons of money to be made. Why shouldn’t celebrities be able to leverage their names to make money?”
“I’m a Millennial and learned the importance of branding from my first resume where I had internship experience from Reebok.”
“Ask yourself what you want to be known for, what are you the best at, who can you best serve?”
“Pinpoint your niche because there’s so much competition out there.”
“You’re probably not going to get a job at a Fortune 500 company unless you go to college.”
“In terms of skills, social media and tech skills should be leveraged. Keep up to date. Be relevant.”
“There’s a huge skills gap. There are 4.8 million job openings but not enough skills to fill them.”
“I was rejected by 70 out of 70 publishers for my first book.”
“Every book I write is a job transition from the first job to CEO.”
“All my books are Millennial friendly, not just for Millennials but for employers.”
“The average the work week is now 47 hours per week. In Europe it’s 35 hours.”
“There’s a huge epidemic of workplace burnout.”
“I think people in our generation don’t want to be defined by one thing.”
“I’m noticing my friends of mine becoming entrepreneurs through technology who would never been able to do so a decade ago.”
“I’m seeing an uptick in mindfulness to make it through the hard times.”
“There’s a reason that hotels are offering free wi-fi and most cost effective options because of places like Airbnb.”
“Businesses are reacting to Millennials. We’re eclipsed Boomers in the workplace, we’re brand loyal.”
“We want companies to be human, transparent.”
“If Millennials aren’t treated well by a company, they are more apt to spread negative feedback.”
“The app Slack for business is effective.”
“I’m all about long term goals and strategic moves in the short term to make a business successful.”
For more about Dan, go to DanSchawbel.com
“I think anything to get people making something rather consuming is always good.”
“My blog grew to have a certain amount of readers—people who had the same interests. I wanted to build something that people could interact with.”
“Whether it’s a blog or a YouTube channel, you need a way to stand above the crowd to show what makes you different.”
“A college education is extremely unimportant. There are more avenues for people to learn through mentors or experience.”
“When you’re young you think you can do everything, but I realized I wasn’t on track to actualize my goals.”
“As a Millennial I value freedom and building habits one by one I found I had more freedom to what I want.”
“I’m a typical nerd, in front of my computer all day so I started to work out. Plus I had a bad sleep schedule so I changed that.”
“There are two paths you can go. You can’t fake your way to being a doctor or lawyer. But our generation has the power to create their own paths.”
“A lack of confidence comes from other generations. Sometimes jumping into it and taking risks are what build confidence.”
“Our generation really values experience. People used to want objects. Now we’re shifting to experiences.”
“Everybody waits for your tweet to read your blog post.”
“Millennials would rather order from Amazon than go to the store.”
“Anki is an app is a flash card app for languages.”
“Sebastian Marshall runs a great charity and is practical and hardcore with his habits.”
“If you knew someone’s last name you could find them online, so I got rid of mine.”
For more on Tynan, go to Tynan.com
Make sure to join ‘Dot Complicated with Randi Zuckerberg’ next week when she talks the business of pets with celebrity dog Tuna and her human, Courtney Dasher as well as the founder of Paws PR, Patricia Jones. Only on SiriusXM Business Channel 111, Wednesday at 12pm ET/9am PT.
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