Rebecca Minkoff is used to integrating fashion and technology—she introduced several pieces of wearable tech in her spring 2014 collection—but the designer is taking her business ethos to a whole new level. At the UN Women’s Planet 50-50 event (where Hillary Clinton spoke about the #NotThere campaign), Minkoff announced that she’s teaming up with Intel to create new opportunities for women in tech. Intel recently pledged $300 million to get full representation of women and minorities on its staff by 2020. “I wouldn’t have this brand without technology,” Minkoff said at the event. “So if I can be helping more women to be thinking differently and creatively in that space, that’s what gets me excited.”

“Whether it’s going to college campuses or hosting hackathons, we are working hand in hand to figure out what women need and to support them. I will be traveling around the globe with Intel and working with UN Women to help find ways to expand opportunities for women in technology and engineering,” Minkoff said.

Some of these new opportunities may be at Minkoff’s own label as she continues to add new tech-driven pieces to her line. “You can look forward to some really kick-ass accessories and straps for your Apple Watch,” she said.

Comments

comments