Less than 7 years ago fitness star Paige Hathaway never even thought of the gym, now Paige is a global fitness icon and self-made entrepreneur with millions of clients all dedicated toward following a healthy lifestyle. Paige relied heavily on Instagram and Facebook to launch her career. She was one of the first to monetize her social media with 11 million followers and now, in addition, to her own YouTube page—where she posts workout videos and tips and vlogs about her own life— she uses her influence and multiple platforms to inspire individuals with challenges like her Fit in 5, a five-week fitness intensive body training program. Today on Dot Complicated I discussed her rise to global fitness fame using the power of social media.
Brian Solis is a digital analyst and anthropologist at Altimeter, the digital analyst group at Prophet andone of the most prominent thought leaders and best-selling authors in innovation and digital transformation. His newest book, “Lifescale” explores how to stay centered in an increasingly fragmented digital world.
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