If you’ve ever seen the ‘Curiously Strong’ Altoid print campaigns, Dockers’ ‘Who Wears the Pants’ project, or the ‘What Music Looks Like’ Pandora music rebrand, heck—even if you haven’t—these are some of the most iconic and biggest rebranding advertisements around and they were all helmed by Julie Scelzo Executive Creative Director at global creative agency McGarryBowen where she now leads McGarryBowen’s American Express business’ campaign. In an industry where there are few women executive creative directors or creative leaders, Julie is part of the advertising industry’s push toward diversity and inclusion.
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If you happened to catch my Top 4 Apps for Mom’s on TODAY, you’d know I mentioned SHINE—the self-care app that sends daily actionable tips and content around confidence, happiness, mental health, and productivity. Today I sat down with Shine co-founders Marah Lidey and Naomi Hirabayashi to business of self-care in an over-worked business world.