Currently, three out of 10 American businesses are owned by women; women-owned businesses are 1.7x more productive than male owned businesses; women-owned businesses contribute over $1 trillion to the economy and employ 8 million Americans. Meanwhile global spending by women is set to be approximately $18 trillion this year—driving 70-80% of all consumer purchases. Given the size of this market and the success of entrepreneurs catering to this market, it’s no wonder more female run businesses are following a ‘for women, by women model.’
So how do female-run businesses best cater to the needs of the female consumer, and how can all business owners think about the individual needs of women as a collective? Bumble, Spanx, ElleVest—those are just a few ‘for women, by women’ run businesses—and you’re about to meet three more.
Katya Libin and Amri Kibbler are co-founders of HeyMama, a global online village for mothers in business. HeyMama boasts 800-plus members who are CEOs, entrepreneurs, artists and more. Also joining the show later in the hour is Vicki Saunders, founder of She-EO, a women-to-women investment fund.
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- Amri and Katya Libin
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- Vicki Saunders
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