8-Y8h6pLBy now, it’s safe to say that if it’s the brainchild of This American Life, we’ll be obsessed with it (anyone else experiencing Serial withdrawal?)

So we were psyched to hear about StartUp, a new podcast in which former TAL producer Alex Blumberg (whose story about a cotton t-shirt won a Peabody award last year) set out to start his own business…without knowing the first thing about starting your own business.

The concept is actually pretty meta: Blumberg is launching a production company, called Gimlet, to give newbie podcasters a platform and financial support. The initial StartUp episodes cover common entrepreneur concerns–coming up with a name, finding partners, raising funds. But Blumberg isn’t merely doling out advice: Instead, he wants us to learn from his fumbles. In the very first episode, he pitches his idea to big-time Silicon Valley investors. (It’s eerily reminiscent to that first time we asked for a raise.) Most recently, he put out an f-bomb heavy episode called “We Made a Mistake.”

The show also explores the less talked-about aspects of entrepreneurship—the loneliness, for example, or that awkward moment when you butt heads with your partner. The audience gets a front row seat in the boardrooms of Facebook and DropBox, too, and learns their corporate jargon.

Admit it: You always wanted to know what “blended acquisition costs” really means.

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