America has a glaring double standard when it comes to teaching children about gender roles through toys. It’s mostly common knowledge now that dolls like Bratz and Barbie present an unhealthy, unrealistic image for little girls.

But two newly minted female engineers are setting out to change that, and have developed a successor to last season’s groundbreaking GoldieBlox. Their toy company, Miss Possible, sends a powerful message to young girls: Science, technology, engineering and mathematics are ready for more female pioneers.

Miss Possible is the brainchild of Supriya Hobbs and Janna Eaves, two former engineering students at the University of Illinois. As minorities in the STEM field — only 24 percent of scientists and engineers are women — Hobbs and Eaves wanted to make something that would change how young girls thought about themselves in relation to fields like chemistry, aviation, and programming. Their company got started thanks to $85,000 raised on the crowd-funding website Indiegogo. “We want to increase the number of people who change the world, and we think there are a lot of girls with the potential to do that,” Hobbs and Eaves wrote on their Indiegogo page. “We are going to help them make that jump from potential to reality!”

The first line of Miss Possible dolls comes out in January, and features two-time Nobel Prize winning chemist Marie Curie, aviator Bessie Coleman and computer programmer Ada Lovelace. The dolls also come with an app that lets kids learn more about the person and her field of study.

Check out Miss Possible’s inspiring video here.

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