We were thrilled to see the GoldieBlox’s ad during the Super Bowl this year. The toy advertised is a building kit designed for young girls, created to disrupt the notion that all toys marketed to females must be pink. GoldieBlox won Intuit’s Small Business, Big Game challenge to get the prime time ad.

The ad shows a group of girls using their “pink, pink, pink” toys to build a rocket ship. They sing along to a cover of “Cum Feel The Noize” by Slade. Not only is it awesome to see a small tech start-up getting some big-screen airtime, but we’re in full support of anything that helps expose more girls and women to careers in science or engineering. It was a big win for the Seahawks, yes, but for GoldieBlox as well.

Posted on 2/3/2014

Written by Liz Wassmann

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