Cards Against Humanity has been quickly gaining ground as a dirty, “adults-only” version of the popular card game Apples to Apples. The format is exactly the same, except that instead of the tame adjectives like “Joyful” or “Silly” used in Apple to Apples,  Cards Against Humanity uses pretty much anything raunchy, explicit or in poor taste. Because of, or in spite of, this crucial twist, the game is a lot of fun when played with the right, old-enough crowd (and accompanied by a few glasses of wine).

The game is always sold for $25, and can only be purchased online via their website or on Amazon. For Black Friday, the makers of the game wanted to leverage the sales power of the day without cheapening the Cards Against Humanity brand. Their decision? To raise the price of the game by $5.

And, what could have turned into a PR disaster actually resulted in increased sales, probably because of articles like this being written about their risky stunt. You win this round, Cards Against Humanity.

For more information on the thought process behind the decision, read this Business Insider article.

Posted on 12/9/2013

Written by Liz Wassmann

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