Each morning, when I see my iPhone loading new emails in my personal account, I get a bit of anxiety. Seriously, 25 emails came in while the people I call friends were supposed to be fast asleep? But most days I breathe a sigh of relief, realizing I can quickly delete most of them. After all, the last thing I need to start my day with is a bunch of marketing emails. Sure, I may miss out on a deal, but I’m saving myself some sanity.

Then, along came PeeqPeeq. Recently a former Yahoo! colleague of mine reached out to tell me about a new app that would change my mornings — and the way I view marketing emails. I love hearing that some of the smartest people I’ve ever worked with are out there creating groundbreaking solutions in technology, and I couldn’t wait to give it a try. (And, as it turns out, RokketLaunch — the company behind PeeqPeeq — is made up of and backed by bright Yahoo!, Shazam, TechCrunch alums.)

Within a few days of downloading PeeqPeeq, I was sold on the functionality. The innovative (free!) app connects to your email inbox and automatically creates a folder — simply named PeeqPeeq — where it filters all marketing emails. So, when you’re ready to shop, you open the app on your iPhone or iPad and flip through the emails which are presented like a catalogue. Yes, one catalogue made up of all your favorite brands. Cool, right?

But here’s the thing. I’m not a shopper. Most of the marketing emails I receive are for sites where I’ve bought a wedding or birthday gift. One time. Others are sites I gave a try, but found didn’t suit my style or needs. But I’m still getting a bunch of email from them — daily. Now, with PeeqPeeq, I can easily go into the folder in my email account and mass delete emails, or quickly go through and unsubscribe to the ones I never open anyway. Now that’s technology that’s simplifying my life.

As a consumer, I love that PeeqPeeq gives me a cleaner inbox, and a more beautiful, engaging shopping experience. As a marketer, I can’t help but think the app also helps make marketing emails more targeted — in delivery time and content, as well as more clickable.

For anyone struggling with inbox overflow (so…everyone), PeeqPeeq is an easy, free and necessary download.

Posted on 10/11/2013

Written by Amy Heinz

Amy Heinz is a San Francisco Bay Area mom of three and the writer behind Using Our Words — a parenting blog filled with lessons she’s learned (usually the hard way), laughs she’s enjoyed (mostly at her own expense), and tears she’s shed (this mama’s got heart). You can also find her on Facebook and Twitter.

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