Once upon a time a business website was the centerpiece of a consumer’s digital experience. Now 73% of traffic is happening offpersonal websites. Search engines, maps, directories, voice, and chat interfaces have created a new channel where customers can engage with brands and it’s just as important to manage these services as it is your own website. This is where digital knowledge management comes in. Digital knowledge management, or DKM, can be one of the most important marketing tools in your digital marketing toolbox. Having correct information everywhere drives customers to your business, and ultimately improves your bottom line. In 2016 alone leading digital knowledge management platform Yext found that its customers generated over 300 million phone calls and over 600 million requests for driving directions from third-party resources. If customers are searching for how to get to your business, they want to go, and you want them to be able to find you. With the rise of intelligent systems, machine learning, innovation, and competition digital knowledge management are more critical than ever, yet too many companies have still not made either a priority. Here with me to discuss digital knowledge management is Owen Fegan, the Creative Director of Yext.

Comments

comments