William Procter and James Gamble, Henry Wells and William Fargo, Ben and Jerry, Penn and Teller — these are just a few successful business partnerships— and they’re all men. But partnerships provide an underutilized and effective tool for female-run startups because, for one, women understand the need for flexibility, especially considering that 66% of family caregivers are female, so most women need workplace flexibility in a unique way. Also the imposter syndrome affects women in business in a deeper way than their male counterparts. Having a partner can help build confidence. There’s also less pressure to act a certain way  reciprocal support must exist for the partnership to work. When the connection between the partners is healthy, the overall entity is healthy. Generally speaking, the same is not true for male partners, who tend to measure success by revenue and results. Today I’m here with two sets of female partners killing it in their respective businesses. Gena Mann and Carizza Tozzi make up Wolf + Friends, a modern commerce and content platform for families with special needs kids. Also here with me are Brooklyn Decker and Whitney Casey, co-founders of Finery, a wardrobe app that allows users to view and organize their closet digitally and uses predictive analytics to find the best style.

Gena Mann + Carizza Tozzi

Brooklyn Decker + Whitney Casey

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