While it might not seem like our emotional feelings and data are linked on a surface level, the two are interconnected in a way that can actually optimize decision-making, and ultimately, performance. The brain responds to everything in either a positive or negative emotion—like excitement, fear or anxiety.If subconscious emotions are ignored, they play out by coming across as desperate, angry or afraid. But our motions can be recognized and made conscious to better successful and beneficial reactions and outcomes.

This is called “radical performance” and its techniques can be learned with the help of a mental skills coach and a heavy dose of self-discipline. Mental skills are being touted in all areas of business — from portfolio management to hedge fund trading to high-performance sales to competitive athletic. (Currently only three Major League Baseball teams do nothave a Mental Performance Department on staff.) There’s no place mental preparation is more prevalent than in the high-risk world of entrepreneurialism.

Here with me to discuss how to mental prepis Radical Performance Coach, Denise Shull. And, on the high-risk side of things, Otto’s Tacos founder Otto Cedeno who quit a cushy tech job to move in with his parents and take a stab in the cut-throat restaurant industry.

Denise Shull

Otto Cedeno

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