The late Zig Ziglar was a beloved sales mentor who wrote over 30 inspirational books including, “See You at the Top” and “Secrets of Closing the Sale.” He taught the importance of trust, transparency, and authenticity in sales and believed sales is in everything we do—from running a business to snagging a date to getting your kids to eat their vegetables. He preached the importance of influence from an honest foundation and said that if you can’t sell, you can’t survive. In today’s brand overload, customers are looking for the type of trust Zig talked about, and if customers don’t get it, they have no problem going to social media to publically say so.
Today I spoke about building trust in sales with two people who looked to Zig as a mentor so much so, they’re bringing his approach to sales back in a Masterclass series: Kevin Harrington invented the infomercial is the founder of As Seen on TV and was one of the original four investors on Shark Tank. Mark Timm is the CEO of Ziglar Family, has been the CEO of Cottage Garden, the number one supplier of musical gift products in North America for fifteen years.
Kevin Harrington
Mark Timm
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