On ‘Dot Complicated’ each episode is dedicated to a different aspect of business or tech that’s making waves. Along with those moving the needle in their respective industries, I help break down what makes these current issues so dang complicated. Today we’ll be discussing why women’s content creation is complicated. And let me tell you, from Michelle Williams getting an $80 per diem-a-day for reshoots to Mark Wahlberg’s $1.5 million, to women compromising only 18% of writers, producers, executive producers, editors, cinematographers and directors of the top-grossing 250 films of 2017— a one percent increase from 1997— this is one complicated subject.
American women watch more content onscreen across all platforms. In 2012, females 18 and older watched an average of 192 hours of video where men watched 173 hours. 89% of women’s time spent on media was via mobile.
The World Economic Forum Gender Gap Report states that the U.S. has experienced 11% growth over the last 40 years as a direct result of the increased participation of women in the economy, which has translated into $3.5 trillion. So with women as the primary breadwinners in 40% of American households, and us holding 51% of the wealth, why is creating content for women BY WOMEN still lagging?
A survey conducted on Digital Women Influences shows that since 2000, women have surpassed men in internet usage. Women represent the majority of the online market and use the top social media channels more than men in almost every network. Brands are more likely to get a response on social media from females vs. males and 54% of females will show support for a brand compared to 44% and of males, respectively. Yet out of the top 250 top-grossing films in 2017, only 8 were directed by women.
Today discussing content creation for women is Lea Goldman, Editor in Chief for LifetimeTV and FYI, and Iman Oubou, founder of the digital-lifestyle brand for business women, SWAAY Media.
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