I had Millennial expert, Matt Britton, first on the show when his Amazon top-seller, YouthNation,came out. YouthNation explored the multitude of ways young people are effecting business as we once knew it. But now, years later, Matt Britton is letting businesses know that using “Millennials” interchangeably with “twenty-somethings” or “youth,” isn’t the same anymore—as the oldest of the Millennial generation are nearing 40. Marketing is shifting as buying power changes hands to the next generation. Now asthe CEO ofconsumer intelligence platform, Suzy, Matt is helping companies like Netflix, Coca-Cola, Nintendo and Nestle focus on creating compelling new products while helping marketers adapt to the changes in the consumer ecosystem.

Mikalia Ulmer was only 4 years old when her family encouraged her to come up with a product for Austin, Texas’ Lemonade Day and the Acton Children’s Business Fair, and Me & the Bees was soon born. Celebrating 10 years in business, Mikalia, now 14, has gone on to win funding from Shark Tank, introduce President Obama, and donate profits from her flaxseed lemonade to helping save the bees. She discussed Me & the Bees success and my son, Asher, did the interview!

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