Whether it’d be from a device, at home, in a restaurant, or on top of a taxi, with 81% of the U.S. population currently living in an urban area, people are increasingly more exposed to a multitude of screens throughout their day. So it’s crucial that what goes on those screens not only needs to be engaging, but that it’s also specialized branded content. And there’s no better way to engage viewers—and advertisers—than creating niche content.

Personalized, niche content offers tailor-made experiences. By developing niche content, you can appeal to consumers while generating more advertising dollars. An Interactive Advertising Bureau study shows that 9 in 10 advertisers say original digital video programming is crucial to their media plans as nearly 60% of marketers’ digital ad budgets are allocated to video alone. While 44% of advertisers report strong interest in buying interactive ads on connected TV.

Here with me to discuss creating niche content is John Limotte, the founder and CEO of one-stop shop content agency, Mustache. And joining on the phone is Leo Resig, the founder of multiplatform digital media and digital-out-of-home company ChiveTV and Atmosphere.

Comments

comments