Over a century ago people promoted fairs, balls, and marriages with a good, old fashioned paper invite. Yet, once again, analog has been replaced with digital—which means if you don’t have an email address or a Facebook account you could miss out on your own family reunion. According to theUS Bureau of Labor Statistics, there will be 25 million events happening in 2020 in the United States alone.
To put that in perspective there are 25 million people now in Australia—imagine if every single one of them threw a party. The2018 Events Industry Trends Pulse Report says since most event creators run events like businesses, the most common reason to throw an event is ‘to make money’, second is ‘education and training’ with ‘donations and fundraising’ trailing behind. According to the Event Marketing 2018 Benchmarks and Trends Report, the majorityof marketers believe live events are critical to their company’s success plus the majority of over-performing businesses place a greater emphasis on live events as a marketing channel than underperforming businesses do.
Today I discussed Event Marketing 2.0 with Ben Hindman, the CEO and co-founder of marketing event software Splash as well as Splash’s Vice President of Marketing, Amy Holtzman. Also joining the show is Marissa Aydlett, SVP of customer engagement platform, Braze (formally known as Appboy).
Ben Hindman
Marissa Aydlett
Amy Holtzman
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