As the number of smart home products increase, solutions to everyday problems are decreased. Many home devices are too pricey, too complicated to install, or work only a fraction of the time. Enter Twist Home, whose best-selling smart home product is one that works without any smart hub device—all you need is a standard light socket. The Twist Light is a biologically-correct LED light bulb that not only mimics the sun’s natural pattern—giving off a cool blue color in the morning and warm yellow hue in the evening—but it also has a wireless speaker made by Sonos and Bose manufacturer Tymphany. The bulb can connect to Airplay from your iPhone or laptop and sync across all rooms in the house. When you set it up, there’s no pairing — your iPhone discovers the device and allows it to connect automatically to Wi-Fi. The Twist Light is so cool it recently partnered with Arianna Huffington’s Thrive Global, whose mission is to end the epidemic of stress and burnout by offering companies and individuals sustainable, science-based solutions to enhance wellbeing and performance. On today’s ‘Dot Complicated with Randi Zuckerberg’ was Twist is Twist Home COO Christina DiLaura.
“We all aspire to be like our heroes.”
“Our core value is trying to introduce simplicity into the smart home.”
“67% of consumers don’t buy smart home products because they’re concerned about installation.”
“63% of smart home appliance buyers have had to have someone else install the product.”
“Our first product is the Twist speaker. It works over wifi so no connectivity issues.”
“It’s as simple as changing a light bulb. We can actually say that.”
“I moved to NYC out of college and went into investment banking. Doing other client’s work wasn’t fulfilling.”
“I moved into biz dev and it was my career epiphany.”
“I started writing a food blog to pass the time but I meant people who wanted to build Food52.”
“I wanted to a new challenge and after I met Shaun from Twist I had this light bulb moment. Light as a lifestyle as opposed to a commodity.”
“Shaun started Twist 3 years ago. We’re only 10 people now. Almost half of us are women.”
“We all bring different perspectives. It’s a diverse team.”
“The bathroom is one of the places most people are using the Twist because they don’t want wires near the water.”
“Our community is listening to 7 hours more music with the bulb than they were before.”
“I always like to be somewhere where I’m challenged.”
“No one has used the light socket for more than just light.”
“There are more than 45 light sockets in every home. More than outlets.”
“The first place I installed the Twist bulb was the kitchen.”
“I love to bake bread. It’s super relaxing.”
Use code DOT25 to get $25 off a Twist bulb today!
Jill Simonian, a.k.a. ‘The FAB Mom,’ is a seasoned TV Host & entertainment journalist turned parenting lifestyle expert. She’s a weekly contributor to CBS LOS ANGELES and has been seen on everything from the TODAY show to the Hallmark Channel. Jill’s girlfriend-to-girlfriend vibe and point of view about motherhood has led Jill to publish her first book, The FAB Mom’s Guide: How to Get Over the Bump & Bounce Back Fast After Baby. Please welcome to Dot Complicated Jill Simonian.
“I won an on-air contest to find the KTLA next weatherperson. It was a contest where viewers voted. I came in first runner up.”
“I never considered myself an entrepreneur until my first daughter was born. I shifted from entertainment reporting to motherhood blogging because of fear.”
“I took my fear and redirected it into something positive.”
“FAB stands for Focused After Baby.”
“The majority of the book is bouncing back your mind more than your body.”
“I shared all these weird and wacky things I did to feel accomplish things during the day. Like I stayed committed to making my bed every day. Even at 4pm.”
“In the first 30 days after baby, I committed to spending as much time in my underwear as much as possible to become comfortable about my body.”
“The more I saw myself in the mirror tending to baby the more body confident I felt.”
“You have to learn how to concentrate on one thing at a time.”
“Confidence is the key is to being able to handle so much.”
“Someone operating on 4-6 hours of sleep is the same as someone driving drunk.”
“Guilt is a wasted emotion.”
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