Wearables, drones, and 3D printing have been all the rage at this year’s New York Fashion Week. From CFDA Fashion Incubator designer Misha Nonoo’s “Insta-show” which sheds the traditional runway route to instead make the show globally accessible using Instagram for its stylized debut, to revealing select pieces from a particular Fashion Week line on the mobile app Covet Fashion—a platform which transforms the actual garment into digital versions that can be styled, experimented with, designers have been showcasing how tech savvy they are.
Today on ‘Dot Complicated with Randi Zuckerberg’ Lea Goldman, the Executive Editor of Marie Claire, and fashion blogger, Sydne Summer, discussed the latest in fashion trends and tech.
LEA GOLDMAN
“I heard pajama wear was in this season.”
“I don’t think Kim Kardashian West’s new app is all that innovative, but good for her for owning her own style.”
“It’s fun to see how curvy women interpret fashion on the runway. It’s inspiring.”
“Givenchy’s first time ever showing in New York coincided with their new store on Madison Ave. and 9/11.”
“Givenchy put together a love letter to New York with their commemoration of 9/11.”
“Fendi had drones last year in Milan.”
“Even with drones, Rebecca Minkoff is affordable brand. The idea is that regular woman will have access to drones on your hand like a wristwatch. It’s all very telling.”
“Data shows women are judged more harshly for what they’re wearing more so than men, both professionally and socially.”
“That women are impeding their careers by dressing too sexy is just not true. It’s a fitting issue. Your weight can fluctuate within three different dress sizes in one month.”
“The industry has embraced fashion bloggers. We devote a page in Marie Claire to ‘insta-bloggers’.”
“The digital landscape broadened the lens of the people ‘Marie Claire’ would cover. The tastemakers and trendsetters are these fashion bloggers.”
“An Intel-powered sports bra came out from Chromat, a 5-year-old startup. The idea is that the bra senses your perspiration levels and tracks your fitness data.”
“An adrenaline dress from Chromat can track your sweat. None of this is for sale but the idea being that, not too far down the road, your clothes will adjust automatically to the environment.”
“Freezy Freakies gloves and Hypercolor shirts were the precursor to wearable tech.
“It boils down to where the Apple Watch is going. I would never bet against Apple. Did the watch take off? No. But a lot of editors are talking about the Rose Gold band and how hot it looks. It’s not so much about the functionality as it is how good it looks.”
“Rebecca Minkoff had a line of chargers to go with smartphones.”
“You don’t get more esteemed than a comment from Sarah Jessica Parker on social media.”
“’Marie Claire’ will be taking the coolest stuff we saw and incorporating it into upcoming shoots.”
“We believe you can be a of woman substance and still be into fashion.”
“I live for Seamless, Uber, Instagram, and a NYC transit app. The Pope is coming.”
“I downloaded ever Uber competitor and deleted them all.”
SYDNE SUMMER
“I think Lauren Conrad’s brand is all about being relatable. She was Periscoping the whole time.”
“Tory Burch launched her Snapchat during her show. A lot of fashion designers are having fashion bloggers take over their social media.”
“BCBG does a great job with social media, showing what goes on behind the scenes.”
“BCBG teamed up with RewardStyle to instantly shop for pieces on the runway.”
“Coach also does a lot with social media and had their show on Instagram.”
“I have a column about ‘What to Wear to Job Interviews’ where I talked about Caroline Herrera and the effect of a simple white blouse.”
“Women can make more of an impression and statement by being timeless. Men can’t create that.”
“I used to work for E! Entertainment when nobody had access to immediate tech. Now it’s about getting out information quickly.”
“You have one second to get a person’s attention, that’s the hardest part.”
“Call the store if you don’t know how to pronounce the name of the designer.” #FashionHack
“In fashion blogging many people talk about eco-friendly and ‘Made in America’ products.”
“I started on the corporate side. It was a time when blogging first started. My friend told me to start a blog so I took headless photos at first.”
“People started interacting with me and my advice and then brands started to approach me and asked to do sponsored posts or work with sponsored clothing.”
“Figure out your brand at first and stay true to it.”
“You have to stay authentic otherwise you’re just an ad.”
“I break down all the trends into 26 episodes from A to Z on YouTube.”
“I just deleted RedFin. I was looking at real estate in Los Angeles and got really depressed so I deleted it.”
“I use TimeHop. It pulls photos photos from all different places and shows what you posted on the same day from a few years ago.”
Make sure to join ‘Dot Complicated’ next week when Kabira Stokes of electronics recycling company Isidore and self-made entrepreneur Ryan Blair sit down to discuss second chances through employment. Every Wednesday on SiriusXM Business Channel 111 9am PT/12pm ET.
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