You are your own business and like a business in order to complete your core mission to engage, nurture, and convert a potential customer, employee, or even a date nowadays you have to have a solid online reputation. As does any successful and engaging company brand.
But with all the various ways to engage an audience and all the different platforms to promote your brand—whether it’d be business or personal— how can you make sure you cover you bases and present the best, most modern, and engaging brand you can?
On yesterday’s show, Patrick Ambron of BrandYourself and Christian Brucculeri of Snaps discussed just this with Randi.
Here’s the quotes:
“Shark Tank was a really positive experience. They cut down your hour and half pitch down to eight minutes. It’s interesting to watch.”
“In terms of timing, right before going to film we were kind of locked into a price that was hard to ignore just because we got on the show.”
“It started with my co-founder Pete Kistler who was missing out on job opportunities because of another Pete Kistler out there with a criminal record.”
“You need high quality websites about yourself, you need to make sure they’re search engine friendly and that you’re keeping them up to date.”
“Anyone can sign up for Brand Yourself which is free, and if you want to use every feature it’s only $100 a year.”
“We’re like using TurboTax instead of paying an accountant.”
“Online reputation management is a pretty big industry. People were quoting Pete upwards of $20 and $30k instead of explaining how he could do himself.”
“People wanted their search to reflect an award they won not that they played soccer in high school.”
“A big message we get across is good results help you just as much as bad results hurt you.”
“If I have three resumes in front of me and the first person I find is trashing his old employer, the second is difficult to find, and the third person was the top performer at their company who do you think is getting the job?”
“The vast majority of people are using us because they have random stuff and need to look better.”
“We have an alarming amount of revenge porn which usually happens to females. Their ex will either Photoshop or take a private photo and post it to different sites.”
“Anonymous is a big problem we see on the web. People are always trashing people.”
“It’s important to be proactive. You have to take the steps to clear your online presence. That’s what ends up defining you.”
“Define yourself now. Get your domain name. Build a personal site. Make sure to be active on LinkedIn, Facebook and Twitter so it shows up on Google.”
“We see a lot of harm that can be done from bullying. It’s hard to argue the value of having a .sucks or .porn URL.”
“Taylor Swift was smart to nip domains in the bud.”
“You know yourself, you know your brand. Don’t make the mistake of thinking that anything you do online isn’t going to be seen by everybody. There’s no such thing as separation.”
“If it’s not something you’re comfortable with everyone seeing, don’t do it online.”
“Everyone is becoming more professionally minded. Read what’s going on in your industry. Write a reaction to a thought piece.”
“If you’re consistently getting bad reviews, you can’t hide an actual bad reputation online because it will bleed through. It’s important to figure out what you can do better.”
“Aimy is an artificial intelligence scheduler. Copy her on all your emails and Aimy coordinates your dates with your calendar.
To learn more, go to Brandyourself.com
“I joined Snaps last year. It was first an augmented reality platform that was shifting to more of a visual messaging platform.”
“Teens send 185 texts back and forth everyday.”
“Consumers are spending 2-3 hours sending messages everyday. That’s the next platform for brand advertising and commerce.”
“We launched our first product in January this year with branded emoji keyboards which can downloaded in Google Play or iTunes.”
“The “Broad City” keyboard was downloaded over 3 million times. Comedy Central would update the keyboard after each episode.”
“Brands are getting a look into the messaging conversations in a way that’s not disruptive. It’s valuable real estate.”
“As communication has gotten shorter and the ability to be creative with how to communicate has grown, turning texts into visual images makes you funny and empathetic in a way you couldn’t before.”
“At first I thought it’d be great only for the entertainment space but it was super successful for Burger King and now we’re working with an insurance company.”
“Every company needs a social media messaging and they need a way to capture attention in the communication space.”
” As VR and augmented reality grow as sectors and products everything will have to be visual and media.”
“We’ve seen brands getting more creative on Instagram and Vine. It’s snackable media. I call messaging media micro-media.”
“GIF content is becoming huge for more and more brands. It breeds great creativity.”
“It’s hard for brands to think about what is almost disposable content.”
“We go into meetings and some brands immediately get it and know they have to move quickly. Social media helped that.”
“Creating a blog or short form piece of content helped me in a number of ways. It gave me a venue to structure my thoughts.”
Tune into Dot Complicated with Randi Zuckerberg every Wednesday on SiriusXM Business 111 9am PT/12ET.
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