By now, it’s safe to say that if it’s the brainchild of This American Life, we’ll be obsessed with it (anyone else experiencing Serial withdrawal?)

So we were psyched to hear about StartUp, a new podcast in which former TAL producer Alex Blumberg (whose story about a cotton t-shirt won a Peabody award last year) set out to start his own business…without knowing the first thing about starting your own business.

The concept is actually pretty meta: Blumberg is launching a production company, called Gimlet, to give newbie podcasters a platform and financial support. The initial StartUp episodes cover common entrepreneur concerns–coming up with a name, finding partners, raising funds. But Blumberg isn’t merely doling out advice: Instead, he wants us to learn from his fumbles. In the very first episode, he pitches his idea to big-time Silicon Valley investors. (It’s eerily reminiscent to that first time we asked for a raise.) Most recently, he put out an f-bomb heavy episode called “We Made a Mistake.”

The show also explores the less talked-about aspects of entrepreneurship—the loneliness, for example, or that awkward moment when you butt heads with your partner. The audience gets a front row seat in the boardrooms of Facebook and DropBox, too, and learns their corporate jargon.

Admit it: You always wanted to know what “blended acquisition costs” really means.

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